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  Behind the Creativity The inspirational story of "Creativity for Kids" begins with two women, Phyllis Brody and Evelyn Greenwald who believed in the power of creativity in children's lives. This conviction came from their own childhood play experiences, those of their children and the many workshops and classroom programs that brought them into contact with children around the world. Evelyn, who was born in Pittsburgh, Pennsylvania studied art as an undergraduate and grew up to be an attorney. Phyllis, born In Brooklyn, New York became a family counselor and taught art to children. Both produced and exhibited their own art- all the while never losing their inner child. When they started their families in Cleveland, Ohio both women took temporary leave from their professions to raise their children, fully expecting to return to their original careers. They met in 1974 as volunteers in their children's elementary school in Cleveland Heights, Ohio where they brought creative programs into the classroom. They were struck by the total involvement and enthusiasm of the children and on the other hand by what they called the "turkey syndrome". Phyllis and Evelyn realized that when children were given simple, interesting materials along with opportunities to make choices, something magical occurred. They decided to package the magic and make it available to children everywhere.
Download the full interview with the co-founder Phyllis Brody.
November 2011 - CLEVELAND -- It's a local company older than our country itself. Originally from Germany, Faber-Castell moved to Cleveland seven years ago. As photojournalist Pat Halsey shows us, the company's most recent acquisition is making our children smarter. And that's "What Works" for Faber-Castell. November 2011 - Nikki Bush discusses Toy Talk and some of her reommendations on SABC3's Expresso
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